Eyeshaker received the VisionPlus Award in the Best Value Enhancer category at the VisionPlus Expo Dubai. The international jury recognized a system that redefines eyewear care and is already an integral part of daily customer service in many stores.
The award recognizes products that demonstrably create added value in sales. This includes measurable effects such as stronger customer loyalty, regular repeat visits, increased service interaction, and a clear quality advantage in after-sales service. The Eyeshaker system meets these criteria because it offers a recurring ritual that meaningfully complements optical consultations.
Why the jury awarded Eyeshaker
Several factors influenced the decision:
• Easy integration into the existing sales process
• Visible benefits for customers from the first use
• Clear, repeatable ritual instead of a one-time explanation
• Design that works in the store and is also enjoyed at home
• Measurable additional sales through tabs, refills and accessories
For many opticians, Eyeshaker has become a building block for continuing high-quality advice even after the purchase.
What the award means for partners
The award confirms how relevant the topic of eyewear care has become in the premium segment. Customers today expect solutions that work quickly and protect coatings. At the same time, the ritual provides a natural opportunity for consultations and follow-up appointments, which arise without any additional effort.
For stores that want to sharpen their service profile or expand their product range, the award clearly shows that high-quality care products also make good business sense.
outlook
Eyeshaker is further developing the system and working on additional tools for modern, safe, and repeatable eyewear care. The goal remains to make eyeglass care as natural as cleaning skin or clothing.
The VisionPlus Award confirms this approach and demonstrates the immense potential of clearly structured, professional care.
